MBA - Marketing
Master of Business Administration in Marketing
The MBA core plus 6 marketing courses - consumer behaviour, services marketing, integrated marketing comms, and more.
Registration fee
₹1,000
Semester fee
₹37,500
Duration
2 Years · 4 Sem
Included with every program · choose one platform, six months
Zero extra costCoursera Premium
10,000+ courses from Google, IBM, Meta & top universities
LinkedIn Learning
Expert-led courses in business, tech & creative skills
One platform or the other, your choice, activated once and valid for six months.
Skills you'll build
What This Program Builds
Program focus
MARKET FOCUSED
2 Years
PG Degree
Core competencies built
Career map
Skills, tools and where they lead
Each row ties a competency to the skills that build it, the tools you'll use, and the roles it opens.
Consumer insight
- Skills built
- Buyer motivation, segmentation, research design
- Tools you'll use
- Survey tools · Analytics
- Roles it opens
- Market Research Analyst
Brand and communication
- Skills built
- Messaging, media planning, campaign design
- Tools you'll use
- Ad platforms
- Roles it opens
- Brand Executive · Communications Manager
Services marketing
- Skills built
- Service design, customer experience, pricing
- Tools you'll use
- CRM
- Roles it opens
- Services Marketing Executive
Sales and distribution
- Skills built
- Channel design, territory planning, logistics
- Tools you'll use
- CRM · Excel
- Roles it opens
- Sales Executive · Area Sales Manager
Marketing analytics
- Skills built
- Campaign measurement, attribution, dashboards
- Tools you'll use
- Excel · Analytics
- Roles it opens
- Marketing Analyst
Digital and social
- Skills built
- Search, social campaigns, content planning
- Tools you'll use
- Ad platforms · Analytics
- Roles it opens
- Digital Marketing Executive
| Competency | Skills you'll build | Tools you'll use | Roles it opens |
|---|---|---|---|
| Consumer insight | Buyer motivation, segmentation, research design | Survey tools · Analytics | Market Research Analyst |
| Brand and communication | Messaging, media planning, campaign design | Ad platforms | Brand Executive · Communications Manager |
| Services marketing | Service design, customer experience, pricing | CRM | Services Marketing Executive |
| Sales and distribution | Channel design, territory planning, logistics | CRM · Excel | Sales Executive · Area Sales Manager |
| Marketing analytics | Campaign measurement, attribution, dashboards | Excel · Analytics | Marketing Analyst |
| Digital and social | Search, social campaigns, content planning | Ad platforms · Analytics | Digital Marketing Executive |
What you'll be able to do
Key Outcomes
Research buyer behaviour - motivation, segmentation and how purchase decisions are actually made - and turn it into a marketing brief.
Plan and price a service offering, and design the customer experience around it.
Build an integrated campaign across channels, with a message, a media plan and a budget you can defend.
Design a route to market - channels, territories and the distribution and logistics behind them.
Measure a campaign end to end: attribution, dashboards, and what to change next.
Run search and social campaigns, and plan the content and site structure they depend on.
Career pathways
Career Pathways after MBA - Marketing
Market Research Analyst
Brand Executive
Communications Manager
Services Marketing Executive
Sales Executive
Curriculum
What You'll Study
Semester 1
- 01Managerial Economics3
- 02Quantitative Methods for Management4
- 03Accounting for Managers3
- 04Legal Aspects of Business3
- 05Management Concepts & Organizational Behaviour3
- 06Business Environment3
- 07Business Communication2
Semester 2
- 01Human Resource Management3
- 02Financial Management3
- 03Marketing Management3
- 04Research Methodology4
- 05Management Information System3
- 06International Business Management3
- 07Operation & Production Management3
- 08Innovation & Design Thinking / Digital Marketing2
Swipe sideways for the second semester.
Courses are as listed in the CDOE 2026-27 syllabus.
Annual Fee
Total program cost: ₹1,50,000
Coursera or LinkedIn Learning
Your choice of one, free for six months
2026 admissions are open
Enroll before seats fill up
Learning model
Built around a working week
Live sessions run late in the evening and across an extended weekend, so they sit outside office hours rather than across them. Every session is recorded and stays in the LMS for your full programme duration - a missed class is recoverable, not lost.
Live sessions
Late night & extended weekend
Weeknight slots after office hours, plus the weekend - weekly during academic terms
Self-paced LMS
8-10 hours weekly
VGU Learning Platform - works on mobile and desktop
Cohort & mentor
110-140 learners per batch
Monthly 1-on-1 with a programme mentor
Live and recorded classes
Academic and tech support
Custom learning paths
Peer projects and forums
Multilingual AI lectures
Faculty interaction
The pedagogy commitments above are as published in the official programme brochure. Weekly hours and cohort size are as published on the current Online VGU build; the exact live-session days and timings are confirmed at cohort allocation.
Recognition
Who recognises this degree
Accreditations
Rankings & recognition
Fees
Every number, without a form
Most universities put fees behind a lead capture. Here's every plan, upfront.
Total programme fee (list price)
₹1,50,000Indian nationals
₹3,00,000Foreign nationals
No-cost EMI from
₹6,250/month
Per semester
4 payments
₹37,500
Indian nationals
₹75,000 for foreign nationals
Per year
2 payments
₹67,500
Indian nationals
₹1,35,000 for foreign nationals
One instalment
Paid upfront
₹1,27,500
Indian nationals
₹2,55,000 for foreign nationals
Registration fee: ₹1,000, non-refundable, charged once at enrolment (same for every nationality).
Examination fee: ₹1,500/semester (Indian), ₹3,000/semester (foreign).
No-cost EMI: from ₹6,250/month, spread across the full duration. Terms confirmed by the admissions team.
Every specialisation costs the same.
What you leave with
More than a transcript
A degree proves you finished. These prove what you can do.
Six-month premium learning access
Coursera Premium or LinkedIn Learning Premium, your choice, activated once during the programme.
Interview preparation
Structured mock rounds with recorded feedback you can rewatch.
Internships & placement drives
Opportunity to appear for campus and virtual internships, and for campus placement drives.
Resume writing workshop
A working session that ends with a finished, reviewed CV, not a template.
Soft skills training
Group and one-to-one sessions on presentation, workplace conduct and interviewing.
Three free certificates
Communication, Personality Development and AI Skills, issued by VGU alongside the degree.
The premium learning subscription is one platform or the other, not both, and runs for six months from activation.
VGU cannot guarantee placement or employment opportunities. Outcomes depend on each learner's skills, qualifications, experience and market availability.
Explore more
Find the program that fits you.
₹75,000/yr · EMI from ₹6,250/month