BBA - Retail Management
Bachelor of Business Administration in Retail Management
The BBA core plus 10 retail courses - retail management, advertising and sales, store operations and inventory, and more.
Registration fee
₹1,000
Semester fee
₹22,000
Duration
3 Years · 6 Sem
Included with every program · choose one platform, six months
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LinkedIn Learning
Expert-led courses in business, tech & creative skills
One platform or the other, your choice, activated once and valid for six months.
Skills you'll build
What This Program Builds
Program focus
RETAIL FOCUSED
3 Years
UG Degree
Core competencies built
Career map
Skills, tools and where they lead
Each row ties a competency to the skills that build it, the tools you'll use, and the roles it opens.
Store operations
- Skills built
- Layout, staffing, stock on shelf, shrinkage
- Tools you'll use
- —
- Roles it opens
- Store Operations Executive
Merchandising
- Skills built
- Assortment, planogram, markdown decisions
- Tools you'll use
- —
- Roles it opens
- Merchandiser
Supply and warehousing
- Skills built
- Inbound flow, warehouse layout, replenishment
- Tools you'll use
- —
- Roles it opens
- Supply Chain Executive
Customer and loyalty
- Skills built
- Buying behaviour, loyalty schemes, service recovery
- Tools you'll use
- —
- Roles it opens
- CRM Executive
E-retail and promotion
- Skills built
- Online catalogue, campaigns, sales support
- Tools you'll use
- —
- Roles it opens
- E-commerce Executive
| Competency | Skills you'll build | Tools you'll use | Roles it opens |
|---|---|---|---|
| Store operations | Layout, staffing, stock on shelf, shrinkage | — | Store Operations Executive |
| Merchandising | Assortment, planogram, markdown decisions | — | Merchandiser |
| Supply and warehousing | Inbound flow, warehouse layout, replenishment | — | Supply Chain Executive |
| Customer and loyalty | Buying behaviour, loyalty schemes, service recovery | — | CRM Executive |
| E-retail and promotion | Online catalogue, campaigns, sales support | — | E-commerce Executive |
What you'll be able to do
Key Outcomes
Run a store floor: layout, staffing and stock availability.
Plan an assortment and decide when to mark down.
Move goods from supplier to shelf without stocking out.
Read buying behaviour and build a loyalty programme around it.
Run an online catalogue and the promotions behind it.
Career pathways
Career Pathways after BBA - Retail Management
Store Operations Executive
Merchandiser
Supply Chain Executive
CRM Executive
E-commerce Executive
Curriculum
What You'll Study
Semester 1
- 01Fundamentals of Management3
- 02Business Accounting4
- 03Business Law4
- 04Entrepreneurship Development3
- 05Business Communication3
- 06Environmental Science3
- 07Retail Management2
Semester 2
- 01Managerial Economics3
- 02Statistics for Business Decision4
- 03Organizational Behavior3
- 04Human Resource Management3
- 05Principles of Marketing3
- 06Business Analytics4
- 07Advertising and Sales2
Swipe sideways for the second semester.
Courses are as listed in the CDOE 2026-27 syllabus.
Annual Fee
Total program cost: ₹1,32,000
Coursera or LinkedIn Learning
Your choice of one, free for six months
2026 admissions are open
Enroll before seats fill up
Learning model
Built around a working week
Live sessions run late in the evening and across an extended weekend, so they sit outside office hours rather than across them. Every session is recorded and stays in the LMS for your full programme duration - a missed class is recoverable, not lost.
Live sessions
Late night & extended weekend
Weeknight slots after office hours, plus the weekend - weekly during academic terms
Self-paced LMS
8-10 hours weekly
VGU Learning Platform - works on mobile and desktop
Cohort & mentor
110-140 learners per batch
Monthly 1-on-1 with a programme mentor
Live and recorded classes
Academic and tech support
Custom learning paths
Peer projects and forums
Multilingual AI lectures
Faculty interaction
The pedagogy commitments above are as published in the official programme brochure. Weekly hours and cohort size are as published on the current Online VGU build; the exact live-session days and timings are confirmed at cohort allocation.
Recognition
Who recognises this degree
Accreditations
Rankings & recognition
Fees
Every number, without a form
Most universities put fees behind a lead capture. Here's every plan, upfront.
Total programme fee (list price)
₹1,32,000Indian nationals
₹2,64,000Foreign nationals
Per semester
4 payments
₹22,000
Indian nationals
₹44,000 for foreign nationals
Per year
2 payments
₹39,600
Indian nationals
₹79,200 for foreign nationals
One instalment
Paid upfront
₹1,12,200
Indian nationals
₹2,24,400 for foreign nationals
Registration fee: ₹1,000, non-refundable, charged once at enrolment (same for every nationality).
Examination fee: ₹1,500/semester (Indian), ₹3,000/semester (foreign).
Every specialisation costs the same.
What you leave with
More than a transcript
A degree proves you finished. These prove what you can do.
Six-month premium learning access
Coursera Premium or LinkedIn Learning Premium, your choice, activated once during the programme.
Interview preparation
Structured mock rounds with recorded feedback you can rewatch.
Internships & placement drives
Opportunity to appear for campus and virtual internships, and for campus placement drives.
Resume writing workshop
A working session that ends with a finished, reviewed CV, not a template.
Soft skills training
Group and one-to-one sessions on presentation, workplace conduct and interviewing.
Three free certificates
Communication, Personality Development and AI Skills, issued by VGU alongside the degree.
The premium learning subscription is one platform or the other, not both, and runs for six months from activation.
VGU cannot guarantee placement or employment opportunities. Outcomes depend on each learner's skills, qualifications, experience and market availability.
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