BBA - Digital Marketing
Bachelor of Business Administration in Digital Marketing
The BBA core plus 10 digital marketing courses - introduction to web design, digital marketing foundations, advertising, and more.
Registration fee
₹1,000
Semester fee
₹22,000
Duration
3 Years · 6 Sem
Included with every program · choose one platform, six months
Zero extra costCoursera Premium
10,000+ courses from Google, IBM, Meta & top universities
LinkedIn Learning
Expert-led courses in business, tech & creative skills
One platform or the other, your choice, activated once and valid for six months.
Skills you'll build
What This Program Builds
Program focus
SEARCH FOCUSED
3 Years
UG Degree
Core competencies built
Career map
Skills, tools and where they lead
Each row ties a competency to the skills that build it, the tools you'll use, and the roles it opens.
Digital foundations
- Skills built
- Channel mix, campaign planning, budgeting
- Tools you'll use
- Ad platforms
- Roles it opens
- Digital Marketing Executive
Search engine marketing
- Skills built
- Paid search, bidding, ad copy
- Tools you'll use
- Ad platforms
- Roles it opens
- SEM Executive
Web analytics
- Skills built
- Traffic analysis, funnels, attribution
- Tools you'll use
- Analytics · Excel
- Roles it opens
- Web Analyst
Social media marketing
- Skills built
- Content calendars, community, paid social
- Tools you'll use
- Social ad managers
- Roles it opens
- Social Media Executive
Search engine optimisation
- Skills built
- Keyword research, on-page, link building
- Tools you'll use
- SEO tools
- Roles it opens
- SEO Executive
Website planning
- Skills built
- Site structure, UX basics, landing pages
- Tools you'll use
- CMS
- Roles it opens
- Website Coordinator
| Competency | Skills you'll build | Tools you'll use | Roles it opens |
|---|---|---|---|
| Digital foundations | Channel mix, campaign planning, budgeting | Ad platforms | Digital Marketing Executive |
| Search engine marketing | Paid search, bidding, ad copy | Ad platforms | SEM Executive |
| Web analytics | Traffic analysis, funnels, attribution | Analytics · Excel | Web Analyst |
| Social media marketing | Content calendars, community, paid social | Social ad managers | Social Media Executive |
| Search engine optimisation | Keyword research, on-page, link building | SEO tools | SEO Executive |
| Website planning | Site structure, UX basics, landing pages | CMS | Website Coordinator |
What you'll be able to do
Key Outcomes
Plan a site structure and build the landing pages a campaign needs.
Set up and run a paid search campaign to a budget.
Do keyword research and fix on-page SEO on a live site.
Run paid social and an affiliate programme side by side.
Read traffic and funnels, and capture leads through email.
Career pathways
Career Pathways after BBA - Digital Marketing
Website Coordinator
SEM Executive
SEO Executive
Social Media Executive
Web Analyst
Curriculum
What You'll Study
Semester 1
- 01Fundamentals of Management3
- 02Business Accounting4
- 03Business Law4
- 04Entrepreneurship Development3
- 05Business Communication3
- 06Environmental Science3
- 07Introduction to Web Design2
Semester 2
- 01Managerial Economics3
- 02Statistics for Business Decision4
- 03Organizational Behavior3
- 04Human Resource Management3
- 05Principles of Marketing3
- 06Business Analytics4
- 07Digital Marketing Foundations2
Swipe sideways for the second semester.
Courses are as listed in the CDOE 2026-27 syllabus.
Annual Fee
Total program cost: ₹1,32,000
Coursera or LinkedIn Learning
Your choice of one, free for six months
2026 admissions are open
Enroll before seats fill up
Learning model
Built around a working week
Live sessions run late in the evening and across an extended weekend, so they sit outside office hours rather than across them. Every session is recorded and stays in the LMS for your full programme duration - a missed class is recoverable, not lost.
Live sessions
Late night & extended weekend
Weeknight slots after office hours, plus the weekend - weekly during academic terms
Self-paced LMS
8-10 hours weekly
VGU Learning Platform - works on mobile and desktop
Cohort & mentor
110-140 learners per batch
Monthly 1-on-1 with a programme mentor
Live and recorded classes
Academic and tech support
Custom learning paths
Peer projects and forums
Multilingual AI lectures
Faculty interaction
The pedagogy commitments above are as published in the official programme brochure. Weekly hours and cohort size are as published on the current Online VGU build; the exact live-session days and timings are confirmed at cohort allocation.
Recognition
Who recognises this degree
Accreditations
Rankings & recognition
Fees
Every number, without a form
Most universities put fees behind a lead capture. Here's every plan, upfront.
Total programme fee (list price)
₹1,32,000Indian nationals
₹2,64,000Foreign nationals
Per semester
4 payments
₹22,000
Indian nationals
₹44,000 for foreign nationals
Per year
2 payments
₹39,600
Indian nationals
₹79,200 for foreign nationals
One instalment
Paid upfront
₹1,12,200
Indian nationals
₹2,24,400 for foreign nationals
Registration fee: ₹1,000, non-refundable, charged once at enrolment (same for every nationality).
Examination fee: ₹1,500/semester (Indian), ₹3,000/semester (foreign).
Every specialisation costs the same.
What you leave with
More than a transcript
A degree proves you finished. These prove what you can do.
Six-month premium learning access
Coursera Premium or LinkedIn Learning Premium, your choice, activated once during the programme.
Interview preparation
Structured mock rounds with recorded feedback you can rewatch.
Internships & placement drives
Opportunity to appear for campus and virtual internships, and for campus placement drives.
Resume writing workshop
A working session that ends with a finished, reviewed CV, not a template.
Soft skills training
Group and one-to-one sessions on presentation, workplace conduct and interviewing.
Three free certificates
Communication, Personality Development and AI Skills, issued by VGU alongside the degree.
The premium learning subscription is one platform or the other, not both, and runs for six months from activation.
VGU cannot guarantee placement or employment opportunities. Outcomes depend on each learner's skills, qualifications, experience and market availability.
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Find the program that fits you.
₹44,000/yr